Brunswick to Acquire Power Products Businesses
Mercury Marine’s parent company, Brunswick Corporation entered into a definitive agreement to acquire Power Products – Global Marine & Mobile, which includes the global marine, specialty vehicle, mobile, industrial power, and transportation aftermarket products businesses of Power Products. Brands included are: Ancor, BEP, Blue Sea Systems, Czone, Del City, Lenco Marine, Marinco, Mastervolt, Park Power, Progressive Industries, and ProMariner.
Power Products is a privately held company based in Menomonee Falls, WI, owned by Genstar Capital. The acquisition will not include Power Products’ Electrical Construction & Maintenance business, including the Gardner Bender, Bergen and King brands, which will be retained by Genstar.
Power Products is a provider of branded electrical products, such as battery and power management and digital switching, to marine and other recreational and specialty vehicle markets. The company’s motto, “Powering Innovation, Connecting with Customers”, aligns with Mercury Marine’s vision of enhancing the boating experience for its customers and providing opportunities to make boating easier.
“Power Products provides Mercury a complementary portfolio of products and services, creating a broader and more significant marine business in key categories,” said John Pfeifer, Mercury Marine president. “Power Products has an experienced team with a proven track record of driving innovation in electrical products and systems.”