Mercury Begins Shipping First Avator Electric Outboards
Marine propulsion engine manufacturer Mercury Marine announced the first group of Avator 7.5e electric outboards has shipped to global customers— a milestone in company’s electrification strategy.The 7.5e is the first of Mercury’s five Avator electric propulsion systems to be announced this year. In January, the company officially launched the 7.5e and displayed concepts of Avator 20e and 35e, both of which will be released later in 2023. Two additional electrification product…
Mercury Marine Unveils V10 Outboards
Mercury Marine, a division of Brunswick Corporation, on Tuesday announced the launch of its new 5.7L 350 and 400hp Verado outboard engines, said to be the industry's first V10 outboards.The new outboards are compatible with the latest Mercury SmartCraft technologies and will also be offered with an optional dual-mode 48V/12V alternator to pair with Navico Group’s Fathom e-power system, an integrated lithium-ion auxiliary power management system, providing boaters the opportunity…
Mercury Debuts New 25 and 30hp Four-stroke Outboards
Mercury Marine, a division of Brunswick Corporation, ahs introduced its next generation of 25 and 30hp four-stroke outboards which the manufacturer claims are engineered to be lighter, faster and easier to operate and maintain.These outboards feature a 3-cylinder, 500cc powerhead with electronic fuel injection. For the first time, electric-start models in 25 and 30hp come standard with Mercury SmartCraft digital technologies, allowing boaters to connect to digital gauges and mobile…
Mercury Marine Names Millender Bailey VP & GM, eSolutions
Mercury Marine, a division of Brunswick Corporation (NYSE: BC), has named Perissa Millender Bailey Vice President and General Manager, eSolutions. This new position on Mercury’s leadership team will be responsible for leading the company’s electrification business and product development strategy.Millender Bailey joins Mercury following an 18-year career with Ford Motor Company, most recently serving as the company’s global technology strategy and planning director. At Ford, she spearheaded electric vehicle user experience…
Mercury Marine Partners with High Schools for Technician Training
Mercury Marine, a division of Brunswick Corporation, has provided its Mercury University curriculum along with 90hp FourStroke outboard engines and tools to high schools in Florida, New York and Virginia to help prepare the next generation of marine service technicians and address the industry’s workforce shortage.In a survey conducted by the Marine Retailers Association of the Americas prior to the pandemic, more than 85% of boat dealers suggested they had multiple positions in their businesses that were unfilled…
Mercury Marine Unveils Electric Outboard Concept
Mercury Marine, a division of Brunswick Corporation (NYSE: BC), has announced its Avator electric outboard concept as the company progresses toward the formal release of electric outboard products later in 2022 and 2023.“We are excited to formally announce this bold new phase of our vision for the future that only Mercury Marine can deliver,” said Chris Drees, Mercury Marine president. “Electrification is strategically important to us, and this concept provides a first look at…
Mercury Marine Announces New Global Leadership Team
Mercury Marine, the marine propulsion systems division of Brunswick Corporation, announced multiple job moves and promotions within its global leadership team, effective immediately.Will Sangster is promoted to President, Mercury EMEA. Sangster has been General Manager of ANZP since 2014 and added responsibility for the Asia region in 2019. Under his leadership, Mercury APAC has continued to grow revenue and market share. Sangster will relocate to Mercury’s European headquarters in Petit-Rechain…
Mercury Marine Debuts V12 600hp Verado Engine
Mercury Marine today introduced the new 7.6 liter V12 600hp Verado outboard engine, its most powerful and capable outboard, which includes several industry first features for a wide variety of applications.“With boats continuing to grow bigger and performance expectations continuing to rise, boaters have been asking for a better, more capable high horsepower solution to meet their needs. The V12 Verado outboard is Mercury’s answer,” said Chris Drees, president of Mercury Marine, a division of Brunswick Corporation.
Drees Named President of Mercury Marine
Brunswick Corporation has promoted Christopher Drees, president – marine parts and accessories, to president – Mercury Marine.Drees succeeds John Pfeifer, who has chosen to leave Brunswick to pursue opportunities outside the company. Drees will report to Brunswick Chief Executive Officer David M. Foulkes. The appointment is effective immediately.Drees joined Mercury Marine in 1998, and during his first eight years held a variety of positions within the company, including roles in purchasing, sales and marketing, and as general manager of the Mercury propeller business.
Mercury Marine Honored
Mercury Marine was named Wisconsin Manufacturer of the Year on Thursday night in the Mega category at the annual awards ceremony in Milwaukee. This marks the third time the Fond du Lac based company which is the largest division of Brunswick Corporation (NYSE: BC), has won this prestigious award. Mercury Marine, which also was named Wisconsin Manufacturer of the Year in 2006 and 2014, is celebrating its 80th anniversary in 2019.Manufacturer of the Year awards are presented annually…
Mercury Marine Celebrates 80th Anniversary in 2019
Mercury Marine will celebrate its 80th anniversary throughout 2019, reflecting on its strong heritage of innovation and leadership in the marine industry.On January 22, 1939, E. Carl Kiekhaefer purchased a bankrupt engine manufacturing plant in Cedarburg, Wisconsin. Now, 80 years later, the business that emerged from those modest beginnings, Mercury Marine, is a company with 7,000 global employees that is heralded as the world’s leading manufacturer of marine propulsion systems…
Brunswick to Acquire Power Products Businesses
Mercury Marine’s parent company, Brunswick Corporation entered into a definitive agreement to acquire Power Products – Global Marine & Mobile, which includes the global marine, specialty vehicle, mobile, industrial power, and transportation aftermarket products businesses of Power Products. Brands included are: Ancor, BEP, Blue Sea Systems, Czone, Del City, Lenco Marine, Marinco, Mastervolt, Park Power, Progressive Industries, and ProMariner.Power Products is a privately held company based in Menomonee Falls, WI, owned by Genstar Capital.
Mercury Marine Donates Boats, Engines to Harvey Relief Effort
Mercury Marine, in an effort to help in the recovery mission in the wake of Hurricane Harvey, said it has donated multiple boats and engines to the affected areas. This week, Mercury deployed 30, 6hp outboard engines as well as 10 inflatable boats to be sent to the command center in Texas. In addition, the company donated a 40hp outboard engine to Boots on the Ground, a nonprofit organization dedicated to empowering veterans and qualified civilians to provide in-field emergency and primary medical care. The state command center in Texas has also identified the scarcity of life jackets.
Mercury Diesel 6.7L Engine Family Unveiled
Mercury Marine has unveiled the new Mercury Diesel 6.7L midrange engine family. The new electronic, common-rail engines will be offered with three power levels: 480hp, 500hp and 550hp. They will be available as inboards or packaged with the Mercury Zeus pod-drive. The new Mercury Diesel engine is compatible with Mercury’s full suite of SmartCraft controls and electronics, including optional joystick piloting for inboards and joystick piloting for pods (Zeus). “Mercury has established itself as providing the best integrated propulsion solutions to our customers…
Mercury Marine Expands Its Joystick Technology
Mercury Marine, a manufacturer of recreational marine engines, has officially announced the launch of Joystick Piloting for Inboards on single-engine tow sport boats. The joystick technology allows the engine to work with bow and stern thrusters to provide ultimate vessel control and a superior driving experience for the boater. The system is designed to work with the tow sports variants of Mercury’s new and award-winning range of purpose-built marine inboard and sterndrive engines. Dealers and consumers around the country are raving about the newest technology from Mercury Marine.
Mercury Marine Adds British Columbia Distributor
Mercury Marine parent company Brunswick Corporation has acquired Payne’s Marine Supply Inc., one of Canada’s national wholesale distributors of marine supplies. The acquisition will allow Mercury Marine to grow its global parts and accessories distribution network and better serve customers across Canada. “We continue to look for opportunities to grow our distribution channels around the world, and Western Canada is one of the areas that we had targeted for growth,” said Mike Gyorog, Mercury Marine vice president global service & marine parts and accessories.
Mercury Marine Powers the Pontoon Market
The pontoon market has been the fastest growing boat segment over the past 12 months, having grown by eight percent in 2015 and on pace to match that growth 2016, according to the National Marine Manufacturers Association (NMMA). As boaters around the globe are migrating to higher horsepower engines for their pontoons, Mercury Marine aims to help spur that growth. “It’s really driven by the consumers through our dealer network across the country and Canada,” said John Sweeney, Forest River marketing director.
Mercury Marine Appoints Bass to Head EMEA Operations
Mercury Marine announced that Marty Bass has been appointed President - EMEA Mercury Marine, effective immediately. Bass, who previously was vice president of Mercury's product category management group based at Mercury headquarters in Fond du Lac, succeeds Mike Shedivy, who has lead EMEA – Mercury Marine since 2013. Shedivy will join Life Fitness, another unit of Brunswick Corporation, as its vice president - global commercial category management and product development. Bass joined Mercury Marine in 2006 and holds a bachelor's degree in electrical engineering from the University of Illinois…