Tuesday, June 18, 2019

Mercury Marine News

Photo courtesy of Mercury Marine

Mercury Marine Expands Diecast Capabilities

Mercury Marine, a leader in marine propulsion and technology has officially opened its 23,500 square foot expansion to its diecasting facility. The $9M investment provides needed space for capacity increases, allowing the company to make complex blocks, driveshafts, and gearcases for Mercury’s outboards. The addition will be filled with large tonnage die casting equipment containing cutting edge technologies that will drive higher quality and better throughput to keep up with increased engine demand especially with the V8 and V6 product lines.

Christopher Drees  (Photo: Mercury Marine)

Drees Named President of Mercury Marine

Brunswick Corporation has promoted Christopher Drees, president – marine parts and accessories, to president – Mercury Marine.Drees succeeds John Pfeifer, who has chosen to leave Brunswick to pursue opportunities outside the company. Drees will report to Brunswick Chief Executive Officer David M. Foulkes. The appointment is effective immediately.Drees joined Mercury Marine in 1998, and during his first eight years held a variety of positions within the company, including roles in purchasing, sales and marketing, and as general manager of the Mercury propeller business.

Photo: Mercury Marine

Mercury Marine Wins iF Design Award

Mercury Marine won an International Forum Design (iF) award in the Discipline Product category, presented to the company for its V-6 outboard lineup. iF International Forum Design organizes the iF Design Awards each year and has thousands of entries from close to 60 countries compete for the prize. Mercury’s 3.4L, V-6 FourStroke outboard lineup was officially launched at the 2018 Miami International Boat Show and has been praised for performance and design. According to its website…

Photo: Mercury Marine

Mercury Marine Honored

Mercury Marine was named Wisconsin Manufacturer of the Year on Thursday night in the Mega category at the annual awards ceremony in Milwaukee. This marks the third time the Fond du Lac based company which is the largest division of Brunswick Corporation (NYSE: BC), has won this prestigious award. Mercury Marine, which also was named Wisconsin Manufacturer of the Year in 2006 and 2014, is celebrating its 80th anniversary in 2019.Manufacturer of the Year awards are presented annually…

Photo: Mercury Marine

‘Assisted Docking’ System for Outboards

A revolutionary “assisted docking” system that provides a glimpse into the future of boating will be demonstrated at two upcoming events by Mercury Marine and Raymarine aboard a Boston Whaler Outrage. The first event will take place at Mercury’s famed Lake X test center and another demonstration to take place at the 2019 Miami International Boat Show. Integrating Raymarine DockSense assisted-docking is a natural “next step” for Mercury, which introduced Zeus joystick docking, an advanced joystick system for pod drives, in 2007.

Photo: Mercury Marine

Mercury Marine Celebrates 80th Anniversary in 2019

Mercury Marine will celebrate its 80th anniversary throughout 2019, reflecting on its strong heritage of innovation and leadership in the marine industry.On January 22, 1939, E. Carl Kiekhaefer purchased a bankrupt engine manufacturing plant in Cedarburg, Wisconsin. Now, 80 years later, the business that emerged from those modest beginnings, Mercury Marine, is a company with 7,000 global employees that is heralded as the world’s leading manufacturer of marine propulsion systems…

Photo: Mercury Marine

Mercury Marine Opens NVH Technical Center in Fond du Lac

Only eight months after breaking ground, Mercury Marine has officially opened a new state-of-the-art expansion at its global headquarters in Fond du Lac. The two-story NVH (Noise, Vibration, Harshness) Technical Center adds close to 20,000 additional square feet to the more than 2.5 million square-foot campus. This $10M investment to Mercury’s global headquarters gives the company the largest and most expansive testing facility in the marine industry. In total, Mercury has invested more than $1B globally in expansion and R&D since 2008NVH is the engineering practice of studying noise…

Photo: Greg Trauthwein

A Mercury Marine-Powered Test Run Around Manhattan

A great way to spend my first day back from vacation was hurtling down the Hudson River in New York City at 65 mph on a 40-ft. Invincible catamaran, powered by four 350-HP Mercury outboard engines.Mercury Marine was in town to offer test drives on a variety of new boats, and as the video below suggest modern outboard engines are powerful and quiet. The 40-ft. Invincible offered an amazing, smooth ride on the Hudson amid some significant wind and river track driven chop.If you're wondering about the engine covers on the boat, they were custom made as the 40-ft.

Brunswick to Acquire Power Products Businesses

Mercury Marine’s parent company, Brunswick Corporation entered into a definitive agreement to acquire Power Products – Global Marine & Mobile, which includes the global marine, specialty vehicle, mobile, industrial power, and transportation aftermarket products businesses of Power Products. Brands included are: Ancor, BEP, Blue Sea Systems, Czone, Del City, Lenco Marine, Marinco, Mastervolt, Park Power, Progressive Industries, and ProMariner.Power Products is a privately held company based in Menomonee Falls, WI, owned by Genstar Capital.

Photo: Mercury Marine

Mercury Marine V-8 Lineup Awarded

Mercury Marine was awarded the 2018 Most Innovative Product for its all-new V-8 FourStroke outboard family at the Hutchwilco New Zealand Boat Show. The show marked the first time these new engines have been displayed in public as they were launched globally on May 18. On display at the Mercury booth was the full range of V-8 4.6L outboards including the 250hp and 300hp FourStroke as well as the all-new Pro XS lineup. “We are honored to win the Innovative Product award for our all-new V-8 4.6L outboard platform…

Photo: Mercury Marine

Mercury Marine Unveils New Engines

Marine propulsion and technology company Mercury Marine has expanded its SeaPro family of commercial outboard engines with two new V-8 4.6L models. Building on the launch of the V-6 200hp SeaPro in February, the new 225hp, 250hp and 300hp V-8 SeaPro engines give Mercury a full lineup of four-stroke commercial engines from 40 to 300hp.The new 225-300hp SeaPro FourStroke engines are designed to offer higher displacement at a lighter weight than competitor models. Each of the Conventional…

Photo: Mercury Marine

Mercury Debuts Next Gen Outboards

Mercury Marine introduced multiple new 4.6L V-8 outboard engine models – the 250 and 300hp Verado, 250 and 300hp FourStroke, and 200, 225, 250 and 300hp Pro XS – plus the Pro XS 175hp 3.4L V-6. This marks the largest single new-product development program Mercury has ever undertaken in its nearly 80-year-history, which has prompted a major investment in expanding its manufacturing footprint.“In Miami, we said the V-6 was step one of our 2018 introductions and we are thrilled to officially announce step two,” said John Pfeifer, Mercury Marine president.

Stuart Halley  (Photo: Mercury Racing

Mercury Racing Names Halley as GM

Mercury Racing has named Stuart Halley as its new general manager to replaces Erik Christiansen who left the company in March.Halley is a 25-year veteran of the marine industry having served most recently as Mercury Marine’s PD&E Director, Program Management & Product Planning, a role he has held since 2011.During that time, Halley and his team were integral to the success of many of Mercury’s outboard platforms including the 150hp FourStroke, the 75-115hp FourStroke and the new 3.4L V-6 platform.Prior to working at Mercury, Halley was employed at General Dynamics and Lockheed in Ft.

Photo: Mercury Marine

Mercury Marine Grows Digital Solutions Offering

Known primarily as a marine propulsion company, Mercury Marine also has its own PLM consulting business inside its global headquarters. Mercury Digital Services provides its clients, including Mercury Marine, technical services and solutions to manage customer product data throughout its life-cycle and drive business outcomes for companies during the product development phase.The company said it has recently expanded its offerings to better serve its core customers and grow the business.“At Mercury Digital Services…

Mercury Marine Launches Vessel Config

Mercury Marine has launched Vessel Config, a new software management configurator for boatbuilders and dealers. Vessel Config will guide these direct customers through the configuration process to ensure they are ordering the right Mercury controls and rigging products for their boats. “Vessel Config fundamentally changes the way customers interact with Mercury,” said John Buelow, Mercury Marine vice president of global category management. With Vessel Config, boat builders and dealers now can prepare the right boat/engine for their customer with ease.

CHARLES DANIEL STRANG, JR. Photo Mercury Marine

Mercury Marine Mourns Loss of Charlie Strang

Mercury Marine is saddened by the death of Charles “Charlie” Strang who served as Carl Kiekhaefer’s top engineer for 13 years at Mercury Marine. After leaving Mercury, he served as Director of Outboard Marine Engineering (OMC) and later CEO and Chairman of the Board. Strang, 96, was also known as the creator of the sterndrive engine, sketching the first sterndrive in 1948 while attending MIT. Strang’s mother, Ann, is responsible for the famous Mercury Phantom Black engine color. Strang was a very popular figure in both the marine and NASCAR industries.

Image: Mercury Marine

Mercury Marine Returns to "Lake X"

Mercury Marine is reviving a piece of its history as the company has agreed to lease the property at Lake X in Central Florida. Lake X, a pillar of Mercury’s heritage, was designed and built by Mercury Marine Founder E. Carl Kiekhaefer in 1957 and later sold to the Kirchman Foundation, who still owns the property The facility was designed to be the most secluded marine testing facility in the world with 12,000 acres of land and 1,440 acres of water at Lake Conlin. “Mercury Marine…

Photo: Mercury Marine

Mercury Introduces V-6 FourStroke Outboards

Mercury Marine has introduced its new V-6 FourStroke outboard family and the expansion of its SeaPro commercial line at the 2018 Miami International Boat Show. The new engine family, which builds on Mercury’s 75-150hp FourStroke outboards, features 175hp, 200hp and 225hp FourStroke outboards and a V-6 200hp SeaPro commercial outboard. The new Mercury FourStroke and SeaPro outboards are built on Mercury’s new 3.4-liter V-6 platform, which is designed to be powerful, light, compact and fuel-efficient. The new V-6 engines are precision engineered from skeg to cowl.