Mercury Marine announced the addition of Michelle Dauchy as Chief Marketing Officer.
Dauchy has nearly two decades of global marketing experience with S.C. Johnson, managing brands and P&Ls in more than 15 business segments across 80 countries. She has experience using consumer insights to deliver strong brand and product innovation to the global marketplace. Prior to S.C Johnson, Dauchy held senior leadership positions with Bankers Trust Company and Chemical Bank in New York.
Mercury Marine president John Pfeifer said Dauchy’s global experience and expertise in consumer marketing made her the ideal candidate for the Chief Marketing Officer position, where she will integrate into all aspects of the global business and provide leadership to our strong global marketing team.
Dauchy has a BA in economics from Dartmouth College and an MBA in marketing from Northwestern University’s Kellogg Graduate School of Management.
Dauchy will work from Mercury headquarters in Fond du Lac, Wisc.